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We have developed a simple 4-point structured approach that can be applied to almost all business scenarios. Here is what we do:


We understand where the business aspires to be versus where it currently is. This crucial first step is aimed at obtaining a picture of the entrepreneur’s vision. This also gives the entrepreneur an opportunity to revisit or formulate the business vision.


Next, we identify specific areas needing improvement. These could be one or a combination of task delegation, communication , process standardization, data analysis etc. No matter how daunting the obstacles are, proper identification is half the battle won. At this stage, we also suggest changes in attitude or approach that are required to overcome the obstacles.


Strategizing involves breaking down the broader vision into smaller, achievable goals. First, we formulate a plan to complete a 2-5 year mission. We further refine this mission into monthly targets.


We review performance on each target using relentless and disciplined monitoring mechanisms. The importance of this step cannot be undermined; reviewing previous performance provides immense learning, helps redefine targets, and reveals unknown issues. Previous data can be also be applied for increasing motivation.

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